Have you ever wonder why in certain sports events there are so many photographers using the same set of camera and lenses? It is because the company sponsorship. Big DSLR companies like Canon and Nikon usually do that. They lend their hi-end sports cameras and long telephoto lenses for press photographers to use in the event. With this sponsorship, company hopes to lure away sports photographer from their usual gears.
example of the company sponsorship is quoted below
Nikon, Official Partner of the 13th FINA World Championships, will provide equipment including Nikon D3 digital-SLR cameras and NIKKOR lenses such as the AF-S VR Nikkor 300mm f/2.8G IF-ED, to press photographers covering the events
Nikon Corporation is pleased to announce its official partnership with the Fédération Internationale de Natation (FINA) at the 13th FINA World Championships to be held July 17 through August 2, 2009 in Rome, Italy.
Please click here to read more about Nikon’s official partnership with FINA.
Canon white lenses are flooding the sport venue
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{ 1 comment… read it below or add one }
i’m present doing photography second year in Damelin collage so ii’m asking for help. i’m present doing my specialist in sports photography so i can’t get the best shoot due to lake of equipment. i’m using Canon 350D now with a standard zom lense.