At PMA, Ricoh announces two new lens block thats might keep Ricoh fans from jumping to another system such as micro four third system.
Here is an excerpt from Ricoh press release:
Camera unit RICOH LENS P10 28-300 mm F3.5-5.6 VC* (name tentative)
- With an original Ricoh noise reduction function and a back-illuminated CMOS sensor, this camera unit expands the photographer’s range of expression by making it possible to shoot high-quality images in scenes ranging from low light to bright light.
- Featuring a high-magnification 10.7x (28-300 mm) optical wide-angle zoom, this unit has 120 frame/second high-speed continuous shooting ability plus a wide range of other functional capabilities such as RAW image recording, image settings adjustable to nine levels, multi-target AF, and much more.
- Start of sales planned for the summer of 2010.
Camera unit GR LENS A12 28 mm F2.5 (name tentative)
- Featuring a newly developed 28 mm fixed-focal-length GR LENS, this camera unit achieves high resolution and high imaging power.
- A 23.6 mm × 15.7 mm (APS-C size) CMOS sensor is used. The combination of this sensor with the GR ENGINE Ⅲ image processing engine enables the camera unit to shoot high-quality images with smooth tone gradations as well as high definition and low noise.
- There is a manual focus ring that can be used for precise focus adjustments.
- Start of sales planned for the winter of 2010.
Ricoh decision to launch P10 lens block is a bit weird because they recently release Ricoh CX10 with exactly the same sensor and capability with only $399 price tag. However, the 28mm f/2.5 lens block with DSLR quality sensor will be highly anticipated by fans due to the popular Ricoh GRD series.
Ricoh GXR with A12 50mm f/2.5 macro lens block has been criticized because of Auto Focus performance in low light. It is also criticized for its price. I don’t think it is overpriced because the built quality and user interface are the best in the class.
I also hope Ricoh could surprise the fans once more by improving AF and introducing more lens block in the near future.
More about Ricoh GXR
- Ricoh GXR system
- Ricoh GXR pro and cons
- Ricoh GXR impression by three photographers
- [View GXR lens blocks prototype at Focus Numerique]