In June each year, EISA (European Imaging and Sound Association awards photography related products. Around 50 editor in-chief from all EISA member magazine meet to decide which products that deserve the award.
Here are some awards in photo category, particularly interchangeable lens camera and lens:
- European Entry level SLR Camera 2010-2011 – Canon EOS T2i /550D
- European Advanced SLR 2010-2011 – Canon EOS 7D
- European Micro System Camera 2010-2011 – Sony α NEX-5
- European Multimedia Camera 2010-2011 – Panasonic Lumix DMC-G2
- European Professional Camera 2010-2011 – Nikon D3S
- European Micro System Lens 2010-2011 – Olympus M.Zuiko Digital ED 9-18mm F4-5.6
- European Lens 2010-2011 - Sigma 17-70mm F2.8-4 DC Macro OS HSM
- European Zoom Lens 2010-2011 – Tamron SP 70-300mm F4-5.6 Di VC USD
- European Professional Lens 2010-2011 – Nikon AF-S Nikkor 300mm F2.8G ED VR II
Canon grabs two awards in entry-level camera and advanced DSLR cameras. T21/550D is full featured SLR camera with light package but deliver high quality 18 MP images even in low light condition. Canon 7D quickly become candid photography and action photographers favorites soon it was released.
Nikon D3s wins pro DSLR category
On the other hand, Canon takes entry level and advanced SLR, Nikon took two awards in professional category: Nikon D3s, an advanced DSLR with amazing low light capability and Nikon 300mm f/2.8 VR II, which is sports and wildlife photographer favorites.
Mirrorless cameras and lenses also get awarded. Sony NEX-5 is a very compact mirrorless camera with the size of APS-C sensor, but smaller than any micro four third system camera. This cute camera forces Panasonic and Olympus to go back to their drawing board. Panasonic G2 gets multimedia award because of its touchscreen feature.
In wide and telephoto lenses category, Sigma 17-70mm f/2.8-4 DC Macro OS HSM is a great step up from kit lens. Its focal length is perfect for many occasions, from landscape to portraiture. On the other hand, Tamron 70-300mm USD, the first Tamron lens to get USD (ultra sonic drive) technology, make focusing smooth and quiet.
For more category and awards visit EISA website.
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{ 1 comment… read it below or add one }
Nikon won the Best Professional DSLR, because Canon haven’t released Canon 1Ds MarkIV yet, which is the direct competition of the D3 series of Nikon.
Nikon also won the Best Professional Lens because the Canon 300m F2.8 IS USM II wasn’t available for review yet…