Just two weeks before Photokina, Samsung digital imaging president, SangJin Park bluffed that Samsung will introduce new product that change the lives of creative consumers around the world, and take the camera industry by storm.
Wow! It is a very confident statement by Samsung. Before, Samsung bluffed that they will take 80% market share in mirrorless camera world through Samsung NX system. But until today, it’s not happening yet. I bet this message is also exageratted to attract attention.
Anyway, Samsung is more likely to introduce Samsung NX100, a smaller mirrorless camera without build-in electronic viewfinder (optional electronic viewfinder will be supplied). As seen in the picture below, NX100 will be very compact similar in size to Panasonic GF1. In addition, Samsung will introduce two small lenses. 20mm f/2.8 pancake lens (equivalent to 35mm in full frame camera) and a mini zoom, 20-50mm f/3.5-5.6 OIS lens.
Although it is not revolutionary, NX system give an alternative for user to choose from.
Samsung NX100
From the NX100 diagram, we can see that the camera has two dials (finger dial positioned near shutter button and round dial positioned in the back) This control is similar to what we find in advanced digital SLR camera, which is a good thing.
Then, we also see that Samsung is able to make a very compact zoom lens (20-50mm f/3.5-5.6) or equivalent to 35-80mm in full frame camera). I am not very sure if this new lens has IS or not. This new compact zoom lens is very well suited for Samsung NX100.
Samsung NX100 spec (leaked)
- (WxHxD) 120.5 × 71 × 34.5 mm
- Weight: 282gr
- No built-in flash
- Fixed 3″ 920k AMOLED screen
- external GPS receptor
- external EVF with 201K resolution
- Price (with 20-50mm) $599
NX100 might available in plenty of colors 
With compact 20-50mm, might be the smallest zoom lens in it class
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